In 2011, the Conservancy launched TreePhilly, a tree-planting initiative in partnership with Philadelphia Parks & Recreation that educates local property owners, businesses and neighborhood residents on the importance of the urban tree canopy and gives away more than 4,000 trees each year.

With the generous support of TD BankTreePhilly hosts special yard tree giveaways at locations throughout the city twice a year. Residents receiving free yard trees are given detailed information on how to plant and care for trees. The initiative is a growing success and with the help of Masterminds, a local branding agency, TreePhilly is reaching more and more Philadelphia households through innovative, fun campaigns including “The City of Arborly Love,” and “TreeHarmony.” Ultimately, the goal of TreePhilly is to increase the City’s tree canopy cover to 30% by 2025.